ADRIANE DEDIC ad@myartiststudio.com
OBJECTIVE: Creative Director,
Marketing Communications, Graphic
Design, Art Direction, Creative Services
SUMMARY: 10+ years of marketing
communications experience in high-tech corporations, consumer
businesses, ad agencies, and services organizations. My strengths are
strong project leadership, spirited team management, and excellent
design and communications skills. From concept to completion, I have a
history of infusing projects with a creative spark.
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EXPERIENCE:
Cisco Systems, San Jose, CA
(11/04 - present)
Marketing Communications Consultant
- Develop, plan and execute marketing
communications strategies to build awareness for portfolio of
technical support services
SGI (Silicon Graphics), Mountain View, CA (2/00 -
11/03)
Marketing Manager
- Implemented global branding
strategies to build awareness for
new range of customer services
- Designed marketing materials for
the sales organization and initiated marketing programs and launch
activities to promote new services internally, externally, and at trade
shows
- Managed the reposition, transition,
and rebranding of SGI Global Services to SGI Technology Solutions
including a complete redesign of the global web site and new
positioning messages to drive all communications
-Researched customer needs and
perceptions through customer focus groups
-Organized international training summits for
services organization
Advanced Technology Solutions, Redwood Shores,
CA (4/97 - 2/00)
Marketing Communications Manager
- Redesigned corporate identity to
strengthen market position as premier provider of senior level IT
consultants
- Managed customer perception study to determine direction for
corporate messaging and branding
- Designed marketing materials, web
site, and initiated new marketing and PR programs to expand
awareness
- 1998 advertising/PR campaign
received five top awards at national industry conference
IntelliMatch, San Jose, CA (7/96 - 4/97)
Marketing Communications Manager
- Created sales collateral, direct
mail, trade show graphics and marketing materials to promote Internet
based job matching service to job seekers and employers
- Refined corporate identity for
consistent branding, designed and produced new collateral
- Managed redesign of web site
Covalent Corporation, Fremont, CA (1/95 -
7/96)
Marketing Communications Manager
- Directed redesign of corporate
identity to target digital imaging market
- Planned and implemented marketing
communications programs including customer seminars
Interex, International Association of H-P
Computing Professionals, Sunnyvale, CA (1/86 - 1/95)
Marketing/Publications Manager
- Implemented new marketing tactics
to increase membership in Interex
- Initiated aggressive public
relations program that tripled press coverage
- Developed and implemented
strategies to attract UNIX market segment
- Organized marketing communications
department responsible for
direct mail, collateral, telemarketing, advertising and public
relations
campaigns
- Designed and produced marketing
materials and periodicals including an award winning, monthly,
four-color magazine, and a monthly international newsletter
- Created an in house publications
group, managed editorial and
design staff; promoted from Publications Manager to Marketing Manager
1/92
Paladin Software (VisiCorp), Santa Clara, CA
(7/84 - 1/86)
Marketing Services Manager
- Developed documentation, packaging
and collateral for Crunch,
spreadsheet for Macintosh
- Worked with product managers to
plan ad campaigns and promotions for product launches
Sorcim/Computer Associates, San Jose, CA (6/82
- 7/84)
Creative Services Manager
- Designed new format for SuperCalc
and SuperWriter documentation which became the internal standard for
all succeeding technical manuals
- Introduced several successful, cost
saving packaging designs for software products
- Managed the production of six
simultaneous documentation packages
- Organized an in house creative
department and managed outside
agencies
ADDITIONAL
EXPERIENCE & EDUCATION:
- Managing Editor, 1996 - The Oracle
Integrator, published by Oracle Corporation
- Marketing projects for Aydin
Microwave, Ford Aerospace and other technology businesses
- Advertising artist for department
stores and ad agencies; fashion design for junior sportswear
- Business and marketing, digital
design and printing, fine art lithography, etching, and marketing
courses at California State University, Hayward; San Francisco State
University; Santa Cruz extension; Foothill College; UC Berkeley
extension; Ohlone College
- University of Cincinnati, Advertising Art Major
- Skills on PC and MAC: Quark Xpress,
Word, Photoshop, Illustrator, Excel, Powerpoint
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